Case Study: Supporting a Creative Professional Transitioning from Agency Work to Independent Practice (In Progress)
- Chloe Cavelier
- Jan 5
- 2 min read
Context
A professional was preparing to leave agency work to launch an independent practice alongside a set of creative, brand-aligned offerings. While she had a strong vision for the work she wanted to build, the transition brought layered complexity: financial uncertainty, operational decisions, and the need to pace the process thoughtfully in the context of burnout.
The challenge was not simply starting something new, but doing so in a way that felt sustainable and humane.
Approach
I’ve been working alongside her as a coach and strategic partner through the planning and early implementation phases of her business.
The scope includes:
Coaching through business planning and decision-making
Developing a realistic budget aligned with income goals and energy constraints
Long-term visioning shaped by capacity and sustainability
Operational planning to support manageable rhythms of work
Implementation across digital marketing systems to align brand, messaging, and structure
Throughout the process, the focus has been on sequencing and sustainability, meaning building systems that support momentum without recreating the conditions that led to burnout.
Impact
While the work is ongoing, she now has a clearer business plan, grounded financial expectations, and a cohesive framework guiding both her core practice and creative offerings. Early implementation has emphasized clarity and alignment over speed, laying a foundation for long-term stability as the transition continues.
Details in this example have been generalized to protect confidentiality. Specific organizational names, sectors, and identifying information have been intentionally omitted.
If this resonates...
If this example reflects challenges you’re navigating or possibilities you’re curious about, you’re welcome to reach out. An introductory call is a space to talk through what you’re noticing, explore whether support would be helpful, and decide together what next steps might make sense.
Comments