Consulting & Business Planning for Therapists
Business and Brand Consulting for Therapists in Private Practice
Becoming (or continuing as) a therapist in private practice involves more than logistics. It involves values, ethics, energy, finances, and long-term sustainability often all at once.
I provide business consulting for therapists, with a focus on private practice planning, branding alignment, and long-term sustainability. I work with therapists who are strong clinicians but feel uncertain, stuck, or overwhelmed when it comes to the business side of their work. Whether you’re considering private practice, refining an existing one, or realizing something needs to change, this support is designed to help you think clearly and move forward with intention.
Small Business Strategy & Planning Support for Therapists
Who This Work Is For
I work with therapists who:
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Are considering private practice and want help deciding if it’s the right move
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Have been in private practice for years and feel misaligned, burned out, or unclear
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Want a practice that reflects their clinical values, not marketing trends
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Are thoughtful, ethical, and realistic about capacity and finances
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Don’t want “hustle culture” advice or growth-at-all-costs strategies
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Want private practice consulting that respects clinical values and real-life capacity
This work is especially helpful if you’ve been holding these questions alone for too long.
Common Questions I Help Therapists Work Through
Therapists often come to me with questions like:
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Should I start a private practice, and what would that actually require?
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My practice exists, but it doesn’t feel sustainable anymore. What needs to change?
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How do I clarify my niche or messaging without oversimplifying my work?
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What’s realistic for me financially, given my energy and life constraints?
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How do I update my website or brand without losing integrity?
These are values-based decisions, and they deserve careful attention.
How I Support Therapists
My work with therapists focuses on clarity, planning, and aligned decision-making, not pressure to scale or optimize. Every practice is different. While I offer structured packages to make getting started easier, final pricing depends on the complexity of your project, the systems already in place, and what will be most helpful at this stage. We’ll talk through your goals, capacity, and budget, then shape the scope and deliverables accordingly. I believe in building engagements that fit real life, not forcing people into one-size-fits-all solutions.
Private Practice Launch Pad
$2,500–$4,500
4–6 weeks
May include:
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niche + ideal client clarity
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brand voice + positioning
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homepage + about copy
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simple visual direction
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referral ecosystem strategy
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marketing rhythm
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basic budget + break-even
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intake flow review
Outcome: You go from “I don’t know how to describe myself” to operational.
Practice Reset or Growth Sprint
$3,500–$7,500
6–8 weeks
May include:
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website overhaul
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messaging refresh
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funnel + outreach strategy
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systems cleanup
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associate hiring readiness
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growth scenarios
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campaign ideas
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metrics dashboard
Fractional Practice Advisor
$600–$1,500 / month
May include:
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monthly strategy calls
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async questions
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quarterly planning
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accountability
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sounding board
Bite-Sized Projects
These focused projects are designed for clinicians who want clarity around their niche, marketing, systems, or finances without taking on a full practice-building engagement. If you’re transitioning into private practice, refining your message, or trying to grow sustainably, these are a strong place to start.
Private Practice Niche Clarity Session
$350–$600
Clarify your niche, ideal clients, and how to talk about your work.
Includes:
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niche statement
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target client profile
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3 positioning angles
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homepage headline
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elevator pitch
Website Copy Starter for Therapists
$450–$800
Get the words on the page without staring at a blank screen.
Includes:
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homepage structure
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hero copy
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About draft
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Services blurbs
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calls to action
Referral Strategy Sprint
$400–$900
Build a realistic plan for filling your caseload.
Includes:
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referral targets
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outreach scripts
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funnel map
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networking plan
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2–3 templates
Starter Website Build (4-5 Pages)
$1,200–$2,400
A complete Wix or Squarespace site for a new or relaunching practice.
Includes:
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web design
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copywriting
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light brand direction
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build + mobile optimization
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contact form
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SEO basics
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handoff tutorial