Consulting & Business Planning for Therapists
Business and Brand Consulting for Therapists in Private Practice
Becoming (or continuing as) a therapist in private practice involves more than logistics. It involves values, ethics, energy, finances, and long-term sustainability often all at once.
I provide business consulting for therapists, with a focus on private practice planning, branding alignment, and long-term sustainability. I work with therapists who are strong clinicians but feel uncertain, stuck, or overwhelmed when it comes to the business side of their work. Whether you’re considering private practice, refining an existing one, or realizing something needs to change, this support is designed to help you think clearly and move forward with intention.
Small Business Strategy & Planning Support for Therapists
Who This Work Is For
I work with therapists who:
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Are considering private practice and want help deciding if it’s the right move
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Have been in private practice for years and feel misaligned, burned out, or unclear
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Want a practice that reflects their clinical values, not marketing trends
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Are thoughtful, ethical, and realistic about capacity and finances
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Don’t want “hustle culture” advice or growth-at-all-costs strategies
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Want private practice consulting that respects clinical values and real-life capacity
This work is especially helpful if you’ve been holding these questions alone for too long.
Common Questions I Help Therapists Work Through
Therapists often come to me with questions like:
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Should I start a private practice, and what would that actually require?
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My practice exists, but it doesn’t feel sustainable anymore. What needs to change?
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How do I clarify my niche or messaging without oversimplifying my work?
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What’s realistic for me financially, given my energy and life constraints?
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How do I update my website or brand without losing integrity?
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These aren’t just business questions. They’re values-based decisions — and they deserve careful attention.
How I Support Therapists
My work with therapists focuses on clarity, planning, and aligned decision-making, not pressure to scale or optimize. Support typically takes one of two forms.
Strategic Intensive for Therapists
A focused engagement designed to help you step back and think clearly.
This is a strong fit if you want to:
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Explore whether private practice is right for you
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Clarify what kind of practice you actually want to build
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Develop a realistic business plan and financial picture
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Identify what needs to change in an existing practice
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Create a clear, grounded path forward
Many therapists use this as a starting point, either to move forward independently or as the foundation for deeper support.
Ongoing Business Consulting & Implementation Support
For therapists who want support not just planning, but actually making changes over time.
This work may include:
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Practice refinement and sustainability planning
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Branding and messaging alignment
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Website updates or restructuring (limited scope)
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Marketing planning that respects ethical boundaries
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Decision-making support during transitions
The focus is always on building something that can last, not just something that looks good on paper.
Why Work With Me
I bring a rare combination of experience to this work.
Alongside my consulting background, I’m a Licensed Marriage & Family Therapist (LMFT #154961). I understand:
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The ethical landscape therapists navigate
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The emotional weight of holding clinical work alongside business decisions
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How easy it is to overextend in the name of care
My role is to help you see your options clearly and choose what aligns with your values, capacity, and goals.
This May NOT Be a Fit If...
This work may not be the right fit if:
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You’re looking for quick marketing tactics
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You want guaranteed outcomes or income claims
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You’re seeking the lowest-cost option
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You want someone to make decisions for you
Clarity and collaboration matter here.
