case studies
What the work actually looks like.
These are real engagements, generalized to protect confidentiality. They’re varied on purpose; a public agency mid-restructure, a nonprofit growing a new role, a therapist rebuilding her brand, founders building something sustainable.
A note on privacy: details in these examples have been generalized to protect confidentiality. Specific names, sectors, and identifying information have been intentionally omitted.
case study
Finding shared direction after years of strain
A multi-department public agency and its affiliated nonprofit
From reactive crisis-recovery to a shared strategic direction across two entities.
CONTEXT
A complex public-serving organization and its affiliated nonprofit were heading into strategic planning after several hard years and a major funding shift that changed the relationship between them. The nonprofit needed to redefine its purpose, and leadership knew the moment called for honest assessment and a clear re-articulation of direction.
APPROACH
We gathered and synthesized input from departments, leadership, and key people across functions, identifying patterns of alignment, tension, and fatigue, and re-examining the nonprofit’s role in light of the new funding reality. Rather than a visioning exercise, we kept it grounded in systems-level understanding and operational realism.
IMPACT
The organization came away with a shared direction grounded in clarity rather than reaction. Leadership gained an accurate picture of how the organization functioned as a system, and the affiliated nonprofit redefined its role from gap-filler to additive partner, positioned to support initiatives that hadn’t been possible before.
case study
Helping a new manager grow into the role
A growing community-based nonprofit
A newly created marketing role, set up to be realistic and strategically aligned.
CONTEXT
A community-based nonprofit was rolling out a new strategic plan and promoted an internal staff member into a newly defined marketing role. The shift asked that person to move from task-based coordination to strategic ownership, at a time when capacity was already stretched thin.
APPROACH
We worked as an advisor and strategic partner to both the individual and the organization, helping the staff member step into a managerial mindset while translating organizational priorities into a marketing plan one person could realistically sustain. Together we developed a brand guide and an operational plan with clear goals and check-in points.
IMPACT
The staff member gained clarity, confidence, and a clear framework for making decisions. Leadership gained a marketing function that was strategically aligned, operationally realistic, and able to adapt over time, a capacity-conscious role transition rather than a short-term fix.
case study
A brand that finally matched the work
An established therapy practice
Beyond SEO to a clear, sustainable brand foundation.
CONTEXT
A therapist first reached out for a digital-marketing audit and basic SEO updates ahead of introducing new services. Her practice was well established, but the website and messaging hadn’t evolved with the direction her work was taking. The real need turned out to be broader than the technical request.
APPROACH
We started with targeted website updates, then shifted into a deeper branding and planning process, clarifying who she was most aligned to serve, refining how her specialty areas were described, developing a cohesive brand direction rooted in her clinical values, and creating a full style guide for consistency.
IMPACT
She launched her new offerings with clarity, confidence, and a brand that accurately reflected her work. Instead of repeated piecemeal fixes, she had a clear framework to guide future decisions about messaging, services, and growth.
case study
Leaving the agency to build something sustainable
A creative professional launching an independent practice
An independent launch paced for sustainability, instead of burnout
CONTEXT
A creative professional was preparing to leave agency work to launch an independent practice alongside a set of brand-aligned offerings. She had a strong vision, but the transition carried layered complexity, financial uncertainty, operational decisions, and the need to pace the whole thing thoughtfully in the context of real burnout. The challenge wasn't just starting something new; it was doing it in a way that stayed sustainable and humane.
APPROACH
We worked alongside her as a strategic partner through planning and early implementation, business planning and decision-making, a realistic budget tied to her income goals and energy, long-term visioning shaped by capacity, operational planning for manageable rhythms of work, and implementation across her digital marketing systems to align brand, messaging, and structure. Throughout, the focus stayed on sequencing and sustainability: building systems that support momentum without recreating the conditions that led to burnout.
IMPACT
She moved forward with a clear business plan, grounded financial expectations, and a cohesive framework guiding both her core practice and her creative offerings. The launch prioritized clarity and alignment over speed, giving her a foundation built for long-term stability rather than a fast start she couldn't maintain.
case study
Reshaping a business around one owner's strengths
A local small business in transition
A clearer, more sustainable business after a partnership change
CONTEXT
A local small business owner was navigating a transition after a longtime business partner stepped away. The business was successful, but the change called for a reorientation, the structure, offerings, and day-to-day operations needed to reflect his individual strengths, priorities, and long-term vision. The challenge wasn't starting from scratch; it was reshaping an existing business so it felt clear, sustainable, and matched to his real capacity.
APPROACH
We worked together through an advisory and consulting engagement focused on clarifying direction and translating it into daily practice, identifying strength-aligned priorities, developing a realistic and implementable business plan, creating structure to support day-to-day decisions, refining marketing for his specific local market, and budgeting to support planning without overextension. Rather than chasing growth for its own sake, the focus stayed on coherence, pacing, and practical execution.
IMPACT
The business came away with clearer direction, stronger internal structure, and a plan that supported consistent follow-through. Decisions were grounded in both vision and capacity, letting the business evolve without losing stability through a period of change.
in their words
What clients say.
Chloe is meticulous. Chloe’s communication skills are exceptional and she possesses a keen sense of humor which compliments her quality listening. If I was forming my A TEAM, Chloe would be among my first choices!
STEPHEN · SOUTH PASADENA THEATRE WORKSHOP
Chloe is a pleasure to work with. In every project I have collaborated on with her, she has proven to be both professional and creative, consistently exceeding my expectations. She responds quickly, which makes our collaboration productive and enjoyable. Chloe has great attention to detail and ensures that she follows through on all tasks, making the process smooth and efficient. Working with her is truly a joy.
MIKAYLA AREVAL · CHRISTMAS TREE LANE ASSOCIATION
Chloe was delightful to work with and facilitated the task of building the website in an expeditious manner. After one meeting, she was able to grasp and conceptualize what we discussed. Throughout the entire process, Chloe was amenable to suggestions and revisions and always kept an open mind. She initiated and offered numerous ideas. It was a great experience working with Chloe.
TERRY PODNAR · PODNAR PHILM PRODUCTIONS
Chloe is incredible to work with. She is communicative, so, so talented, collaborative and she brought so many concepts to the table that I had not even considered. She listens attentively and created a website for me that I LOVE! I will use her again when/if needed.
MARY VICE
Chloe has been great to work with on a variety of marketing and design projects. She listens to our concepts and translates them into high-quality, polished designs and materials in a timely manner. I would 100% recommend working with Chloe!
ANNE LEE · LOCAL NONPROFIT LEADER
Chloe is meticulous. Chloe’s communication skills are exceptional and she possesses a keen sense of humor which compliments her quality listening. If I was forming my A TEAM, Chloe would be among my first choices!
STEPHEN · SOUTH PASADENA THEATRE WORKSHOP
Chloé was incredibly competent and responsive throughout our website project. She quickly developed a strong visual identity and website that reflected our organization's needs while maintaining clear communication every step of the way. Her understanding of the unique demands of public agencies and special districts made the process efficient and seamless. I highly recommend Chloé!
DAVID CHURCH · BOARD MEMBER, CEMETERY DISTRICT